Stan's Cycles, having been etsablished in Shrewsbury in 1951, required a completely new brand image and sub brand system. The identity that we created was intended to reflect their rich heritage and history whilst also reflecting the modern aspect to cycling and the brands that they partner with. We also got involved in designing cycling clothing – with all aspects of the image delivered in a brand guideline.
Carl is very thorough in his research and really gets to know the markets and businesses. Our brand identities are now some of our most valuable assets... I’ve worked with Carl on numerous brands for my businesses
Ged Kennedy, Entrepreneur